Toronto, Ontario, May 12, 2006 -BenQ, a leading manufacturer of digital lifestyle devices has set its sites on a rapidly growing niche market - the billion dollar Canadian video gaming industry.

 

"We launched into the Canadian market with a bang in 2003, and we want to keep that momentum going," said Nava Akkineni, General Manager of BenQ Canada Corp.  "To maintain our position as a major contender amongst Canada's tech giants, we made a strategic decision to regroup and focus on what is for us one of the most important industries, and one that would benefit tremendously from our display product technology. 

Canada's gaming industry runs $1 billion in sales per year, and we have one of the world's strongest technical infrastructures of gaming, second only to Korea[1]. This is a group of professionals who thrive on the innovative, top-quality products that BenQ manufactures; and like BenQ, gaming is fun, young, and growing!"  

Gamers rely on BenQ's LCD monitors to deliver the ultimate gaming experience.  The 19-inch FP93GX is the fastest monitor in BenQ's line of LCDs targeted to the computer gaming market, with a 2ms GTG response time powered by BenQ's proprietary Advanced Motion Accelerator (AMA) technology.  With AMA, gamers can enjoy a much faster response time without the ghosting, blurring or smearing of colours that usually cause eye strain and distraction.

The FP202W LCD monitor is a gamer's dream - with an ultra-fast 8ms response time, it is the world's fastest 20-inch wide screen LCD monitor, offering superior performance ideal for PC gamers and multimedia enthusiasts.  With enhanced image quality, a 600:1 contrast ratio, and a 1680 x 1050 high resolution, this 43cm wide screen width enables gamers to display and comfortably read two full pages side by side.

"BenQ manufactures its own products and relies heavily on consumer feedback during product development," remarked Akkineni. "We take gamers' needs into consideration when developing our LCDs and this is what sets us apart from other technology giants. We respond quickly to consumer feedback and use this information to develop exactly what consumers are looking for - high-quality, reasonably-priced products with superior performance."

BenQ Canada has been a major force in the Canadian technology industry over the past three years, often leading the pack with revolutionary technology like Senseye and Blu-Ray, and innovative products like the world's fastest LCD Monitor.  After only a few months on the market, BenQ grabbed number one market share for projectors and LCD Monitors for the year 2004[2], and repeated the feat in Q1 2005[3], proving that, despite its relatively small size, the company was a formidable challenger in the industry.

"We are very proud of the progress we've made in the Canadian market since 2003, particularly with our line of LCD monitors and projectors" said Mike Booker, Director of Sales for BenQ Canada Corp. "With world leaders in the video and online gaming industries located here in Canada, we recognize the huge demand for these products, and our goal is to outfit Canada's gamers with superior quality products that will enhance their gaming experience."