Personally, I think this is one of most adorable sets released by
PodBrix; an artist who designs and modifies minifigs inspired by the popular ad campaigns of Apple ipods:
http://podbrix.com/massmail-07-31.htm
The "1984" playset re-creates director Ridley Scott's famous 1984 Super Bowl XVIII commercial for Apple to introduce the Macintosh personal computer.
You can see the original commercial here.
Scott's depiction of an Orwellian world with "Big Brother" standing in for IBM or "Big Blue" was so brazen; legend has it Apple's board of directors initially refused to air it. Ultimately, "1984" made its one and only North American television appearance during the game's third quarter and the rest is history.
The ad took top honours at The Cannes Film Festival that year and perpetual news coverage gave way to millions of dollars in free adverstising. Even with limited airings - with it's huge media buzz and slick marketing campaign - the commercial made Apple a household name. The ad is also credited with starting the trend of yearly "event" Super Bowl commercials.