Director Matt Reeves has begun doing press for the upcoming JJ Abrams-produced monster flick
Cloverfield. /film has collected some
highlights from the interviews:
On Seeing or Not Seeing The Monster: "People who have seen the trailer might think we are using this style to avoid seeing the monster, but that is definitely not what we're doing. We're using it to build dread and anticipation." "But in this movie, you do see a lot. At the end of the day, it still has that huge scale, it's just that it's shot from this point of view. So you're going to see the monster, you're going to see huge-scale destruction, you're going to see a lot of crazy stuff!"
On Releasing the Teaser Trailer without a title: "Then Paramount said, 'What if we don't even put the title out there so people can speculate?' We wondered if the MPAA would go with it, they didn't even know how to respond at first. They were like, 'That's never happened before.' But they let us do it. We knew people would be intrigued, but we had no idea the level to which they would begin to engage."
On the difficulties of shooting a single perspective movie: "I'd have to shoot maybe 50 or 60 takes of the scene to try to get it in a one-er."
On the weird Slusho viral tie-in: "It's a connection, obviously, back to a reference to Alias and it's part of the involved connectivity between that and there's a - I don't know what you could call it - a sort of "meta-story" that is part of - almost like an origin story - that is connected. It's almost like tentacles that grow out of the film and lead, also, to the ideas in the film. And there's this weird way where you can go see the movie and it's one experience. It's a big, really satisfying and really thrilling experience."
On Comparisons to 9/11: "[It works] in the same way that Godzilla was really a metaphor for its time, and was a sort of movie about the A-bomb and Hiroshima and all of that," he says. "The idea of it dealing with the anxiety of that time and that's why it captured so much attention because it tapped right into people's anxieties. I think that what was really interesting here was knowing that we were going to be dealing with the metaphor of what this was and dealing with the anxieties of our time. We thought that there would be something really sort of powerful about the idea"
On Star Trek Movie Trailer: And lastly, Reeves told MTV that the trailer for Star Trek will be attached to Cloverfield.